Thursday, April 4, 2013

Mobile-First or Mobile-Only Social Companies Are Fragmenting Facebook

This infographic from Business Insider's Business Intelligence shows some of Facebook's features being offered by social niche players such as Instagram, Twitter or Tumblr. Most of these narrower social-service offerings are being used by teenagers, who are slowly abandoning the Facebook platform.

Source: BI Intelligence

The rise of niche players in the Social Media landscape shows that users are trending towards using platforms that offer a stripped-down service; one or two features such as photo sharing or quick updates or messaging. Facebook is worried about declining teenage usage and it already said so in its annual 10-K.  Here is the statement directly from Facebook's 10-K:

We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram. In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed.

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