Tablet Operating Systems, Forecast Market Share and CAGR 2012-2017
The gain in Android's market share comes at the expense of Apple's, which is expected to slide from 51% in 2012 to 46% in 2013. Nonetheless, both competitors have a common enemy in the form of the Windows tablet. The Seattle-based OS developer is expected to snatch approximately 4.5% market share from the two Californian natives between 2013 and 2017.
Overall shipments of tablets is expected to peak at 350 units by 2017, a CAGR of 16.3% from 2013.
In my earlier post titled 'The Android Vs iOS Engagement Conundrum' I had mentioned that Android-powered tablets were virtually non-existent as compared to iOS's tablet market share. We needed to give time to Android-powered tablets to catch-up since it's tablet offerings were relatively new compared to Apple's entrenched tablet offerings. It seems IDC's forecast gives a strong confidence to Android's catch-up race, which will also help close the gap in the engagement conundrum between iOS and Android.
On a slight tangent, I think Google's recent re-org, which made Sundar Pichai the head of Google's OSs (Chrome and Android), will aide in converging Google's OS ecosystem across multiple screen categories and help boost engagement.
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